Welcome to Ever and Alder: A Love Letter to the Life We Actually Live
Thank you to Swel in Fremont for the inspiration on how to actually live life. Swel—short for “Shit We Love”—is this cozy little restaurant tucked away in Seattle that immediately made me feel at home. The food? Delicious. The drinks? Incredible. The service? Thoughtful. And the vibes? Immaculate. Every detail was curated with care, as if someone had asked, “What brings you joy?” and then built a whole space around that answer. I mean I’m pretty sure that’s exactly what they did.
That experience lit a little fire in me years and years ago. I couldn’t stop thinking about how powerful it is to create a space rooted in love and authenticity—and how good it feels to share that space with others. That spark eventually became Ever and Alder, a lifestyle and apparel brand born from a deep desire to make something real, honest, and joy-filled.
So, if you’ve landed on this page and you’re wondering what this is all about: Welcome to a community built around the shit we love.
Ever and Alder isn’t just a shop (though yes, you can find cozy apparel, hats, and intentional home goods here). It’s a home for stories, connection, creativity, and showing up for yourself—even when life feels messy. It’s a brand that believes in cozy clothing for real people, that wellness doesn’t have to be aesthetic or performative, and that living with intention doesn’t mean chasing perfection.
Yes, motherhood is a big theme here—because that’s the season I’m in. But don’t get it twisted. This isn’t just a mom club. This is a human club. A place for everyone who finds joy in things like:
- Hiking forest trails with muddy boots
- Brewing the perfect cup of coffee
- Rolling out a yoga mat and just lying on it (yes, that counts)
- Obsessing over home interiors and weekend DIY projects
- Getting their hands dirty in the garden
- Being super weird in the best way
- And Dance Parties
You belong here. Whether you’re thriving, struggling, reinventing yourself, or just taking it one deep breath at a time—you’re welcome.
At its heart, Ever and Alder is about collecting the beautiful bits of life, turning them into something tangible, and sharing them with a community that gets it. It’s an apparel brand, yes—but also a wellness and intentional living brand that won’t shame you for skipping a workout or eating cold pizza in your car while your kid naps in the back. We’re not here to sell you a fantasy. We’re here to remind you how beautiful your real life already is.
Because we only get this one precious, fleeting, gorgeous little life.
Let’s wear the cozy clothes.
Let’s build the spaces we love.
Let’s show up weird, wild, and wonderfully ourselves.
Let’s party.