Ever and Alder: An Apparel Brand for Everyone, Designed with Heart by MaryKathryn
At Ever & Alder, we believe in the magic of everyday moments, the beauty of individuality, and the power of chasing your dreams. We’re not just another online clothing boutique — we’re a heart-led, soul-filled lifestyle brand created with love, intention, and a whole lot of hustle by me, MaryKathryn. I’m a mom, a friend, an aunt, and a former salon and spa manager who traded the 9-to-5 grind for sticky toddler kisses and big dreams.
How It All Started
For years, I helped others build their brands and businesses in the beauty and wellness industry. I was deep in the world of customer care, luxury experiences, and helping people feel like their best selves. I even thought about pivoting into business consulting, building a personal brand around helping entrepreneurs thrive.
But then one day, I realized — I had a dream of my own. A dream that didn’t fit into a tidy box or come with a five-year plan. A dream that made my heart beat a little faster and my soul feel a little lighter. I wanted to create something real. Something that matters. Something that would show my daughter what it looks like to follow the light.
What Is Ever & Alder?
Ever & Alder is more than a T-shirt brand. More than candles, cute hats, comfy sweatshirts, and aesthetic tote bags. We’re about belonging.
We’re about designing apparel and lifestyle goods that make you feel good — whatever size you wear, whatever your vibe is, wherever you are in your journey. Whether you’re a mom in the thick of the newborn days, a college student building your life one iced coffee at a time, a business owner making bold moves, or someone just trying to keep their plants alive — this is a space for you.
We see you. We celebrate you. And we’re designing for you.
Style with Substance
Our apparel is size-inclusive, intentionally designed, and ethically made wherever possible. From buttery-soft T-shirts that become instant favorites to cozy crewnecks that hug you back, we’re all about wearable pieces that feel like you. Whether you’re into crop tops, oversized tees, minimalist vibes, or statement graphics — there’s something here waiting for you.
And yes, we’re candle obsessed too. And don’t even get us started on our hat game. Let’s just say… we love a good accessory moment.
Why We Do What We Do
At the heart of Ever & Alder is a mission to create community through creativity. We want to build a brand that doesn’t just sell clothes but tells stories, sparks joy, and creates connection. A brand that your best friend tags you in. A brand you pack for your weekend getaway. A brand you gift your sister because “it just felt like her.”
We’re here to remind you that life is worth celebrating — in the big milestones and the tiny, sparkly seconds in between.
What’s Next?
I’m busy busy designing the next drop, and let me tell you — it’s GOOD. We’ve got new T-shirt designs, cozy sweatshirts, playful accessories, and so much more coming your way. Stay close, because this is just the beginning of something beautiful.
Join the Ever & Alder Fam
If you’ve been looking for a small business that feels like a big warm hug, a brand that makes you feel seen, and apparel that fits both your body and your soul — you’ve found your people.
Welcome to Ever & Alder, where we make magic out of the little things and build a community where everyone belongs.
Sign up for our newsletter to stay in the loop on new launches, limited drops, and behind-the-scenes magic. Follow us on Instagram and TikTok @everandalder for sneak peeks, styling tips, and way too many coffee chats.
This is your sign to chase the light.
We’re so glad you’re here.